It's amazing how some people can earn a brilliant income by using Adsense ads on their websites and other can't. Much of that has to do with the size of ads they are using as well as the position and color of the ads.
Size Of Ads
The medium rectangle ad is the one that seems to perform the best. This size ad is a reasonable size and as long as it's blended and doesn't stand out as an ad it is the best one too use. The next one would be a smaller sized ad placed in or near the navigation bar.
Placement Of Ads
As mentioned you should have a small ad in or near the navigation bar. This is a place where everyone tends to look so by placing your ad near there it will get much exposure. With the medium rectangle ad it is important to have it above the fold of your page. Above the fold is the area of the page that can be seen without scrolling down, so the top part of the page that you see first. The reason for this is that not everyone scrolls down many people will leave the site without scrolling so for your ads to have maximum exposure you want them where they will be seen straight away.
Color of Ads
By using the traditional white background, black text and blue link your ads will look like ads (unless this is the general color scheme of your site). It is best to select the colors for your ads to match the colors of your websites. Have the background the same color as your website page background and have the border the same color also. This way the border won't appear and the ads will blend in better. It is debateable whether to use the blue link or have a link color the same as the link color that is on your site. Many people swear by the blue link and many prefer the same color as their site so that is something you can play around with and see what works better for you.
By having Google Adsense ads on your website if set up correctly you really can make a great income but remember it's not just about putting the ads in the right places you need to drive a ton of traffic to your site to get the clicks. You can find out how to get a good page ranking and a lot of traffic at
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